MV Agusta is Free Again—KTM Bows Out, Sardarov Takes the Reins

In what might be the most glamorous corporate breakup of 2025, KTM’s parent company, Pierer Mobility AG, has officially offloaded its 50.1% majority stake in MV Agusta, handing control of the legendary Italian marque back to its former CEO, Timur Sardarov.

Yes, after a two-year fling with Austrian ownership, MV Agusta has returned to full independence, with Sardarov’s Art of Mobility S.A. reclaiming the controlling share. And why did KTM suddenly decide to part ways with its exotic Italian acquisition? Let’s just say financial struggles and a 90-day ‘self-administration’ process aren’t great for business—so KTM is now cleaning house and cashing in.

The mid double-digit million euro deal (translation: a very expensive goodbye) is expected to be finalized in the first half of 2025, allowing MV Agusta to return to its roots—glorious, high-priced Italian excess without the meddling of efficiency-obsessed Austrians.

“A Moment of Pride” – Sardarov’s Vision for MV

Timur Sardarov, now back in the driver's seat with full control, was unsurprisingly thrilled about the acquisition:

“Regaining full control of the company means we are now stronger and more focused than ever on delivering excellence.”

Translation: “No more KTM interference—time to do things the MV Agusta way.”

Sardarov insists the past two years have fortified MV Agusta, improving its processes, systems, and workforce, resulting in extraordinary (his words) 2024 sales figures—which, to be fair, did skyrocket by 116% compared to 2023, with 4,000 motorcycles sold.

And the expansion doesn’t stop there. MV currently has 219 global dealers and 41 service centers, with plans to increase that number to 270 by the end of 2025—a significant boost for a brand historically known for exclusivity (and occasional financial turbulence).

What Now for MV and KTM?

With KTM stepping away, MV Agusta can focus on being the exclusive, high-performance, limited-production Italian dream machine that it was always meant to be—without having to answer to corporate spreadsheets from Austria.

For KTM? Well, they’ve still got their own issues to sort out, but at least they won’t have to worry about balancing the delicate art of MV Agusta’s Italian extravagance with their own efficiency-driven mindset.

So, what does this mean for us? Expect more eye-wateringly beautiful motorcycles, even higher price tags, and a continued commitment to doing things the MV Agusta way—fast, loud, and unapologetically Italian.